Wolverine Worldwide Moves eCommerce Operations to the Demandware Platform


Burlington, Mass. – April 8, 2014 – Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that Wolverine Worldwide, Inc., one of the world’s largest marketers of branded footwear, apparel and accessories, is leveraging Demandware as the digital commerce backbone of its global retail direct-to-consumer operations. Wolverine Worldwide is consolidating its digital commerce operations for its brand portfolio across all geographies onto the Demandware Commerce platform. The first brand to launch on Demandware is Sperry Top-Sider (, which went live with eight international web and mobile commerce sites in January.

Wolverine Worldwide’s portfolio of highly recognized brands includes Sperry Top-Sider, Merrell, Hush Puppies, Saucony, Wolverine, Keds, Stride Rite, Sebago, Cushe, Chaco, and Bates. The company is also the global footwear licensee of Cat, Harley-Davidson and Patagonia brands. Its products are sold in approximately 200 countries and territories around the world.

As part of its long-term growth strategy, Wolverine Worldwide identified the need for a global, scalable commerce platform that will enable higher performance and efficiencies across all of its brands, as well as the most compelling and innovative brand experiences for consumers. Operating multiple disparate platforms would become too costly and cumbersome to support the company’s evolving requirements and rapid growth. With Demandware, Wolverine Worldwide will have a central commerce platform that enables fast time to market and shared functionality to support hundreds of sites, across channels, devices and geographies.  

“We realized that there was an opportunity to achieve better operational efficiencies across our brand portfolio, but it was critical that we not lose brand-level control,” said Jodi Watson, President, Consumer Direct, Wolverine Worldwide. “With Demandware, we do not have to compromise. We have a scalable, enterprise-class platform that allows our team to centrally manage our commerce operations, while enabling customized experiences at both the brand and regional level. And with Demandware’s cloud model, we know that we’ll always have best-in-class performance, uptime and the latest functionality available to us.”

“As retail becomes increasingly consumer-driven, large enterprises are assessing their existing commerce operations to determine if they have the flexibility and scalability needed to meet ever-evolving consumer demands and drive global growth,” said Jeffrey Barnett, COO, Demandware. “They’re finding that legacy on-premise systems are too rigid and are a barrier to innovation and rapid expansion. Demandware is a perfect match for Wolverine Worldwide. Our platform provides the functionality, scalability and performance necessary to manage a large, multi-brand global retail operation, with the agility and operational efficiency of our cloud infrastructure."

About Wolverine Worldwide
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.  The Company's portfolio of highly recognized brands includes: Merrell®, Sperry Top-Sider®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®.  The Company also is the global footwear licensee of popular brands including Cat®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website,

About Demandware
Demandware, the industry-leading provider of enterprise cloud commerce solutions, enables the world’s premier retailers to move faster and grow faster in our complex, consumer-driven world. Demandware’s enterprise cloud platform minimizes the cost and complexity of global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit, call +1-888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.

Source: Demandware

Payal Patel Cudia
Director, Corporate Communications

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