SOLSTICE SUNGLASSES Enhances the Store Experience with Demandware Digital Store Solution


Burlington, Mass. – April 3, 2014 – Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that SOLSTICE SUNGLASSES has successfully deployed the Demandware Digital Store solution in six of its stores, and plans to roll it out across all stores. Powered by the Demandware Commerce platform, the solution enables store associates to easily access comprehensive customer, product and inventory data on the sales floor and take orders using a tablet, to provide customers with a more personalized experience and prevent lost sales caused by stock outs.

Solstice SUNGLASSES, the leading sunglass retailer in the U.S., has been a Demandware client since 2010. The retailer operates more than 135 stores and offers the largest selection of luxury, designer and sport performance sunglasses than any other retailer or sunglass specialty store in the United States.

SOLSTICE initially piloted the Demandware Digital Store solution in the fall of 2013. After a successful deployment in two stores in New York City, the retailer expanded its use to two additional New York-area stores, as well as stores in Palo Alto and Miami. SOLSTICE now plans to deploy the solution in all of its stores across the U.S.

With Demandware’s Digital Store solution, Solstice store associates can now access web inventory and have products shipped directly to customers. By easily accessing inventory not carried in the store, store associates can help customer conversion and increase in-store revenue, while decreasing inefficiencies in stock holding, allocation and shipping.

Store associates can also leverage clienteling and guided selling features to provide customers with a more personalized shopping experience. They can use the tablet app to quickly look up a customer’s profile, view their purchasing behavior and past purchases, and make recommendations based on buyer preferences. Associates can also use the app to find additional styles and colors and honor web-based promotions and coupon codes. The Digital Store solution leverages existing back-end integrations, payment methods and robust omni-channel functionality available through the Demandware Commerce platform.

“At SOLSTICE, our customers come to us because they know they can find the latest styles, and we don’t ever want to disappoint them,” said Rick Talmage, Chief Operating Officer, SOLSTICE Sunglasses. “The Demandware Digital Store solution has empowered our store associates with valuable information at their fingertips so they can better meet customer demand and provide the best experience possible. After a successful pilot, we’re now looking forward to rolling it out in all our locations.”

“Retailers have a clear opportunity to enhance customer experiences and increase store revenue by digitizing their stores, but are often stymied by channel-specific technologies that make it challenging to provide a seamless experience for the customer,” said Jeffrey Barnett, Chief Operating Officer, Demandware. “By leveraging Demandware as a central platform to power both online and store experiences, our clients can quickly infuse the power of digital into their stores with minimal cost and complexity and give store associates one unified view of the customer and inventory. Solstice was one of the first to seize this opportunity and is taking the shopping experience to a whole new level.”

The Demandware Digital Store solution is now released for general availability.

About SOLSTICE Sunglasses
SOLSTICE Sunglasses is an upscale sunglass specialty chain owned and operated by Solstice Marketing Concepts (SMC), LLC, the New York City based subsidiary of the renowned Italian designer eyewear manufacturer Safilo Group. SOLSTICE Sunglasses operates full price SOLSTICE Sunglasses boutiques, SOLSTICE Outlet store locations as well an e-commerce website.  Visit for store locations and general information 1-866-280-7620.

About Demandware
Demandware, the industry-leading provider of enterprise cloud commerce solutions, enables the world’s premier retailers to move faster and grow faster in our complex, consumer-driven world. Demandware’s enterprise cloud platform minimizes the cost and complexity of global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit, call +1-888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.

Source: Demandware®, Inc.

Payal Patel Cudia
Director, Corporate Communications

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