Sleepy’s Advances Omni-Channel Commerce with Demandware


Burlington, Mass. – March 24, 2014 – Demandware® Inc. (NYSE: DWRE) the industry-leading provider of enterprise cloud commerce solutions, today announced that Sleepy’s, a  major mattress retailer in the U.S., has launched new web and mobile commerce sites on the Demandware platform. Sleepy’s switched from an on-premise platform to Demandware’s cloud solution as part of a strategic move to advance its omni-channel initiatives and provide consumers with consistent experiences across all channels, including web, mobile and the physical store.

Sleepy’s has more than 1,000 retail locations and delivers over 3,000 mattresses every day.  The company also carries a wide selection of specialty sleep products such as pillows, sheets, mattress pads, beds and other items that complete the sleep experience. Sleepy’s abandoned its legacy on-premise platform because the cost of ownership had become a barrier to innovation. The retailer needed to continually upgrade hardware to keep up with its growth; software upgrades were laborious and cost-prohibitive; and in-house control was lacking.

Sleepy’s turned to Demandware’s cloud solution because it provides a better model to support the company’s growth strategy and enables the speed, agility and innovation necessary to keep pace with continually evolving consumer demands. With Demandware, Sleepy’s now has a flexible and scalable platform to support its holiday intensive business, without the burden and cost of infrastructure management. Demandware delivers a steady stream of new features through seamless upgrades without disrupting day-to-day operations, and empowers merchants and marketers with complete control over the user experience and site functionality.

“We made the decision to move to a cloud platform because we needed a more agile solution for our growing business,” said Christopher Cucuzza, VP of Technology, Sleepy’s. “Although we are a traditional brick-and-mortar retailer, we recognize that consumers are increasingly connected and that we need to evolve to meet the needs of our customers. With our on-premise platform, we just couldn’t move fast enough. Demandware is a much more flexible solution that gives us full merchandising control along with smarter economics.”

Sleepy’s launched on Demandware in March and plans to roll out additional branded sites during 2014. The retailer plans to leverage digital commerce as a way to further expand its geographical reach, as well as provide consumers with more options to research and shop its vast assortment of products. Sleepy’s omni-channel strategy also includes digitizing its stores, in order to provide a more personalized experience to customers.

“Increasingly, we’re seeing retailers move their operations from on-premise solutions to our cloud model because it enables them to move faster in the ever-changing face of retail,” said Jeffrey Barnett, COO, Demandware. “With Demandware, Sleepy’s has a flexible, easily customizable platform that provides enterprise scalability without the cost and complexity of infrastructure management. We’re delighted to add them to our client roster and look forward to supporting their continued growth.”

Sleepy’s worked with Demandware LINK Solution Partner, Media Hive, for site implementation.

About Sleepy's
Throughout Sleepy's  55-year history, the company has remained committed to improving lives through better sleep with its extensive selection of America’s top brands, including Sealy Posturepedic, Simmons Beautyrest, Stearns & Foster and more. Their innovative sleep products include the latest in cooling gel, latex and memory foam mattresses, like the world-famous Tempur-Pedic. Sleepy’s fast delivery service ensures you won’t have to wait to get a better night’s sleep, and their knowledgeable mattress professionals will guide you to your perfect mattress. Sleepy’s is nationally accessible through Sleepy’s – Everything is possible with a great night’s sleep.®

About Demandware
Demandware, the industry-leading provider of enterprise cloud commerce solutions, enables the world’s premier retailers to move faster and grow faster in our complex, consumer-driven world. Demandware’s enterprise cloud platform minimizes the cost and complexity of global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. For more information, visit, call +1-888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.


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Source: Demandware Inc.

Payal Patel Cudia
Director, Corporate Communications

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