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Featuring Brian K. Walker, Principal Analyst, Forrester Research & Larry Promisel, V.P. of eCommerce, Barneys New York.
Watch this recorded webinar as we tackle the topic everyone’s talking about – mobile commerce. With guest speakers from Forrester Research and Barneys New York, we’ll examine the mobile commerce opportunity in detail, including a case study of how one of the world’s most renowned luxury brands took its retail business mobile early on and what they have learned so far.

Trotz der schwierigen ökonomischen Situation sind die Umsätze im europäischen Online-Handel zweistellig gewachsen und aller Voraussicht nach werden sie es auch weiterhin tun. Studien zeigen, dass die Konsumenten, obwohl sie vorhaben ihre Gesamtausgaben zu reduzieren, planen, mehr Geld im Online-Kanal auszugeben. Aufgrund dieser Situation ist der Kampf um die Anteile im europäischen Online-Markt intensiver als je zuvor.

Site search optimization is a critical factor in online retail success. Shoppers that search know what they want – they convert at a higher rate, buy more products and spend more per order than those that navigate. Improving the online shopping experience should start at the search box because it’s the quickest, most efficient way to help shoppers find what they are looking for. This paper details how you can turn your current “No Result” search experience into “shopportunities” for your customers and increase sales and profits for you.

Mit fünf auf Demandware laufenden Brands hat die Jones Apparel Group ein signifikantes Wachstum im Direktkundengeschäft realisiert. Seit dem Umstieg auf die neue Plattform hat das Besucheraufkommen um 19% zugenommen und die Conversion-Rate verbesserte sich um 28%. Der durchschnittliche Warenkorb vergrößerte sich um 2% und der Onlineumsatz stieg um fast 60%.

By Sucharity Mulpuru, Forrester Research, Inc.
In this report, Forrester analysts explain why they expect online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008. Despite the lingering effects of the global financial crisis, Forrester believes that the online space remains the retail industry’s only growth engine. Read this report to learn what analysts expect and how online retailers can capitalize this holiday season.

While most retailers spend the majority of their time marketing and merchandising their products, the fact is that all that effort is for naught if the checkout process is neglected. Use the twenty tips in this best practices guide to increase conversion rates and streamline your checkout.

This best practices guide shares strategies and tactics to help you enhance your search engine rankings to drive more qualified traffic to your site.

Research shows that visitors to manufacturer websites are typically brand loyalists with a high intent to purchase. Yet, despite a captive audience that is already primed to purchase, many manufacturers have yet to realize the full potential of the online channel to drive cross-channel sales. Whether you are looking to launch your first ecommerce site or to grow your existing one, this white paper provides tips that will help you achieve your specific goals.

Barneys New York is synonymous with quintessential fashion, and clients of Barneys on Madison Avenue expect a high level of style, product selection and service. In order to offer the same exceptional brand experience online, Barneys decided to completely overhaul its e-commerce storefront with best-in-class back-end and front-end systems, including the Demandware eCommerce Platform.

This webinar reviews ecommerce best practices for manufacturer websites, including strategies and tactics for transforming your site into the epicenter of your brand, capable of driving conversion across all channels. With presentations by Sucharita Mulpuru, Principal Analyst, Forrester and Chris Ladd, VP of Global Retail, of Crocs, you’ll gain both a broader industry perspective as well as a practitioner’s view from a leading consumer brand.

This white paper introduces Active Merchandising™— an approach and technology for changing the way retailers sell online. Active Merchandising optimizes online revenue by collecting merchandising data, setting the data to rules and delivering search results, products and promotions dynamically to your storefront for more relevant shopping experiences. This paper also covers the best practices for building an online merchandising strategy, implementing Active Merchandising functionality into a Demandware ecommerce site and leveraging basic use cases for getting started.

In this tough economy, the fight for market share will be more intense than ever. To compete successfully, you’ve got to start planning now and make sure that you are prepared to seize the opportunity. This webinar examines the essential requirements and winning strategies for a successful 2009 holiday season.