HP Deploys Demandware's E-commerce Platform
RIS Executive News Brief - February 05, 2008
HP uses Demandware's On Demand E-commerce platform to help merchandise and market digital entertainment content. Demandware will facilitate e-commerce transactions to help HP's Digital Content Services business capitalize on the demand for high-quality movies, TV shows, games and music. Demandwares' e-commerce platform offers retailers advanced merchandising and promotions and simplified pricing across a multi-site environment. Demandware's platform also provides the analytics tools and site monitoring to help businesses track ongoing revenue and transactional data, including dollar value of sales and conversion rates.