Archived Webinars

  • E-Commerce bei Crocs: Global denken, lokal handeln

    Im Mittelpunkt dieses Webinars steht eine Herausforderung, die alle Händler und Markenartikler betrifft: Wie meistert man die Internationalisierung? Herr Pritchard erläutert, wie Crocs in weniger als einem Jahr 10 unterschiedliche Sites auf der zentralen Demandware-Plattform international an den Start gebracht hat. Und dies mit seinem kleinen aber hoch spezialisierten Expertenteam in den Niederlanden. Erfahren Sie von Herrn Pritchard weiterhin, wie eine moderne Marke dreistellige Umsatzsteigerungen in Online-Handel realisiert (in englischer Sprache).
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  • Mobile Commerce – The New Must Have

    Featuring Brian K. Walker, Principal Analyst, Forrester Research & Larry Promisel, V.P. of eCommerce, Barneys New York.
    Watch this recorded webinar as we tackle the topic everyone’s talking about – mobile commerce. With guest speakers from Forrester Research and Barneys New York, we’ll examine the mobile commerce opportunity in detail, including a case study of how one of the world’s most renowned luxury brands took its retail business mobile early on and what they have learned so far.
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  • Wie gewinnt man im Kampf um Online-Marktanteile in Europa?

    Trotz der schwierigen ökonomischen Situation sind die Umsätze im europäischen Online-Handel zweistellig gewachsen und aller Voraussicht nach werden sie es auch weiterhin tun. Studien zeigen, dass die Konsumenten, obwohl sie vorhaben ihre Gesamtausgaben zu reduzieren, planen, mehr Geld im Online-Kanal auszugeben. Aufgrund dieser Situation ist der Kampf um die Anteile im europäischen Online-Markt intensiver als je zuvor.
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  • Taking the Production Line Online:
    How manufacturers can tap the awesome potential of ecommerce to drive cross-channel sales

    This webinar reviews ecommerce best practices for manufacturer websites, including strategies and tactics for transforming your site into the epicenter of your brand, capable of driving conversion across all channels. With presentations by Sucharita Mulpuru, Principal Analyst, Forrester and Chris Ladd, VP of Global Retail, of Crocs, you’ll gain both a broader industry perspective as well as a practitioner’s view from a leading consumer brand.
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  • SaaS Revolution: Where will it take us next?

    Because of the growing success of SaaS solutions, Gartner—a leading market research firm—predicts that 90% of eCommerce sites will rely on at least one SaaS solution by 2013, and 40% of all eCommerce sites will rely entirely on SaaS solutions by that same year. It’s clear, it is no longer a question of if SaaS fits their ecommerce strategy, but where and when.
    Featuring Gene Alvarez, Research VP, Gartner and Scott Todaro, Sr. Director of Product Strategy, Demandware.
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  • Hit a Homerun with Your New eCommerce Platform

    You’ve assembled a great ecommerce team. They’ve trained tirelessly to put your brand in position to win market share. But without the proper equipment, even the best teams will strike out when they come up to bat. Don’t send your merchants to the plate with an outdated ecommerce platform. Give them the tools they need to hit it out of the park.
    Watch the recorded version or download the slides from this webinar

  • Get Ready for Combat this Holiday Season: Winning the Battle for Market Share in a Ruthless Economy

    In this tough economy, the fight for market share will be more intense than ever. To compete successfully, you’ve got to start planning now and make sure that you are prepared to seize the opportunity. This webinar examines the essential requirements and winning strategies for a successful 2009 holiday season.
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  • The Web as a Workhorse: Five Ways the Web Can Be Your Cross-Channel Workhorse

    In today's challenging retail environment consumers are more demanding than ever. Tight budgets and severe resource constraints suggest merchants must more than ever make cross-channel bets with a focus on the bottom-line. With great execution, your website has the potential to be a workhorse that drives cross-channel sales. During this webinar, Lauren Freedman, a veteran and a visionary within the retail industry, will present five ways you can leverage your Website to improve performance and profitability across channels.
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  • Global eCommerce 101: Mastering the Basics

    The beauty of the Web is that it has no boundaries. It’s the ideal vehicle for reaching new markets. But, global ecommerce is complicated, especially if selling across borders is new for you. During this informative webinar, we’ll break down the basics of global ecommerce into pragmatic, actionable steps that you can use to successfully chart your course of entry into new geographies.
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  • Fine-Tuning Your eCommerce Marketing and Web Storefront for a Tough Economy

    Cutting back on programs now may result in short-term savings, but also a longer-term problem of increased customer attrition. Consumers don't stop spending during a recession, but they do make their purchasing decisions more carefully. Now is the time to increase your marketing prowess and capture market share. Rather than cutting programs, identify areas to fine-tune to obtain the same or better results for less money.
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  • Customer Acquisition and Retention: What Should It Cost and How Do You Maximize ROI?

    As an ecommerce professional, do you know exactly how much you spend to acquire a new customer or retain an existing one? More importantly, are you certain that it's the correct amount? In this webinar, Transactional data expert Mark Matiszik, President of Sextant Consulting, shares valuable information and actionable ideas that can help transform your ecommerce business today.
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  • eCommerce Replatforming ROI: Setting Realistic Expectations and Achieving Them

    Forrester Research Senior Analyst Brian Walker will help you get beyond the hype to making a solid business case for replatforming, based on quantifiable metrics and realistic goals. Scott Todaro of Demandware will then present a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment, according to Forrester's Total Economic Impact analysis.
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  • Building Content You Can Bank On: eCommerce Content Strategies that Drive Conversion

    Delivering the right content at the right time can often be the difference between a sale and another abandoned shopping cart. Lauren Freedman and Scott Todaro share industry trends and best-practices, as well as the results of the e-tailing group's 7th Annual Merchant Survey and recent consumer research around content delivery.
    Watch the recorded version or download the slides from this webinar