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Back to all White Papers10 Tips for Creating a Successful Manufacturer eCommerce Site
In this whitepaper, Chris Ladd, VP of Global Retail at Crocs, shares 10 Tips for Creating a Successful Manufacturer eCommerce Site. Focusing on how to develop, run and grow a manufacturer direct to consumer ecommerce site, Chris lays out a step-by-step plan that guides you through the entire life-cycle of your site.
Research shows that visitors to manufacturer websites are typically brand loyalists with a high intent to purchase. Yet, despite a captive audience that is already primed to purchase, many manufacturers have yet to realize the full potential of the online channel to drive cross-channel sales. Whether you are looking to launch your first ecommerce site or to grow your existing one, this white paper provides tips that will help you achieve your specific goals.